Privacy notice
Last updated: November 2026
Pocket Lactase is a waiting list for lactase tablets in a pocket clicker, ahead of launch. This notice explains what personal data we collect, why, and what we do with it.
Who we are
Pocket Lactase is run by [YOUR NAME OR COMPANY], [POSTAL ADDRESS]. We are the data controller. For anything about your data, email hello@pocketlactase.co.uk.
What we collect and why
- Your email address, to confirm your sign-up and tell you when we launch, plus occasional updates before then.
- Where you came from: the advert, link or website that sent you (for example “instagram” or a friend’s referral link), so we know which adverts work.
- A referral code, so we can see when friends join through your link.
- If you came from a Facebook or Instagram advert, the click ID Meta adds to the link (see below).
The legal basis is your consent, given when you sign up and confirm your email. You can withdraw it at any time by unsubscribing.
Facebook and Instagram adverts
We don’t use the Meta Pixel or any Meta cookies. If you signed up after clicking one of our Facebook or Instagram adverts, then when you confirm your email our server tells Meta that the advert led to a sign-up. We send a scrambled (hashed) version of your email address, the advert click ID, and the IP address and browser type from your confirmation click. Meta uses this to measure our adverts and show them to similar people. Sign-ups that didn’t come from a Meta advert are never shared with Meta. Meta’s privacy policy
What we don’t do
- We don’t sell or rent your data, or share it with anyone for their own marketing.
- We don’t use tracking cookies. Our site analytics are cookieless, run on our own servers, and don’t identify you.
- We don’t collect health information. Signing up doesn’t record whether you’re lactose intolerant.
Who else handles your data
- Resend sends our emails. Resend privacy policy
- Fly.io hosts our server and database, in London. Fly.io privacy policy
- Vercel hosts the website. Vercel privacy policy
- Google Fonts serves the site’s fonts, which means your browser connects to Google. Google privacy policy
- Meta, only as described above.
How long we keep it
While you’re on the list. If you never confirm your email, we send one reminder and then stop. If you unsubscribe, we keep your email marked as unsubscribed so we never email you again by mistake. Email us any time to have it deleted completely.
Your rights (UK GDPR)
You can ask to see, correct, delete or take a copy of your data, object to how we use it, or withdraw consent by unsubscribing from any email. Email hello@pocketlactase.co.uk and we’ll reply within a month. If you’re unhappy with how we’ve handled your data, you can complain to the Information Commissioner’s Office.
Changes
If we change this notice we’ll update the date at the top.